nwsly · PRESS KIT · 2026
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For journalists writing about nwsly. Everything you need is in this
folder; nothing else is required. If anything is missing, broken, or
out of date, email hello@nwsly.co and we'll fix it the same day.

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CONTENTS
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  /nwsly-fact-sheet.html         Single-page fact sheet — open in browser, Cmd/Ctrl+P to PDF.
  /nwsly-brand-guidelines.html   Two-page brand guidelines — same: open + print.
  /nwsly-boilerplate.txt         The standard one-paragraph product description.
                                  Paste into the "About" section of your article.

  /logos/                        Wordmark in three variants × SVG + PNG @1x/2x/3x.
                                   - nwsly-logo-white-on-transparent
                                   - nwsly-logo-black-on-transparent
                                   - nwsly-logo-white-on-dark
                                  Lowercase always. The period is part of the mark.
                                  Do not stylize, kern, or modify.

  /app-icon/                     1024×1024 App Store icon (PNG + SVG + supplementary sizes).

  /bias-spectrum/                The five-color bias spectrum graphic — Left → Right —
                                  with example sources (NPR, AP, Fox News). Dark and
                                  light variants, SVG + PNG. These five colors carry
                                  meaning. They are never decorative.

  /screenshots/                  Five high-fidelity product mockups, iPhone 15 Pro,
                                  1179×2556 PNG:
                                   01 — daily three (the home screen)
                                   02 — swipe right = "more like this"
                                   03 — "why this is being reported this way" sheet
                                   04 — "you're caught up" end-of-day terminal screen
                                   05 — nwsly+ upgrade prompt

  /founder/                      Founder headshot (JPEG) + caption-ready text file.
                                  The image included is a placeholder; email
                                  hello@nwsly.co for the publication-grade photo.


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QUICK FACTS
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  Company         nwsly
  Founded         2026
  Location        Brooklyn, NY
  Product         A daily 5-minute news app — three swipeable briefs
                  per day, across the political spectrum.
  Subscription    nwsly+ — $100/year. Unlimited stories beyond the
                  daily three. No ads, no data sales. Subscriptions only.
  Sources         23 at launch → 60 by end of year 2026.
  Stories         3 per day for free users; unlimited for nwsly+ in
                  batches of 3.
  Read time       Under 5 minutes for the free daily ritual.
  Bias context    Every brief carries a five-point bias label
                  (Left / Lean Left / Center / Lean Right / Right);
                  every source carries its own.
  AI disclosure   Briefs are AI-synthesized from 3–5 source articles
                  and reviewed by a human editor before publishing.


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CONTACT
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  Press           hello@nwsly.co
  Website         nwsly.co
  Filing on deadline? Reply "DEADLINE" in your subject line and we
                  will respond inside the hour, weekday business hours ET.


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FILE NAMING
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  All files are descriptive, lowercase, hyphenated.
  Examples:
     nwsly-logo-white-on-transparent.svg
     nwsly-screenshot-01-daily-three-iphone15pro.png
     nwsly-bias-spectrum-dark.svg

  Pick the file whose name describes what you need; that's it.


nwsly press kit · 2026.05 · v1.0
